File name should be the keyword (save page as keyword)
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Make your page title informative use prime keywords in the beginning of the title (google can show 70 characters for the title but can read more) It is considered that the first 65 characters are the most valuable for ranking - A space counts as a character. Avoid overly keyword stuffed titles.
An example : 10 fun things to do when you are on vacations (this is 45 characters)
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If you are promoting a phone number
put it in the beginning of the description tag.
Make your desription tag short (150 characters) but to the point using page related keywords without repeating what is said in the title.
For a business you might put the phone number first as it will always show first on search results if that is best for the type of business.
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Some SEO people say don't bother too much with keywords metatag - others use it (short)
Keep keywords near the top of the page
Bold: use the <strong> tag and <h> tags
to get special attention from search engines.
Body of the site <body> - </Body>
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The name of the website should be readable text for search engines and not just an image of text and
(Use metatag that clearly states the website's name for any images )
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Use <h1> - </H1> tags for your page heading.
Use <h2> </h2> and <h3> </h3> title tags to define sections of body for easier reading.
Make everything easy for the reader.
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Put your keyword in the first sentence within the first 90 characters
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Larger sanserif font is easier to read.
The main text on this page is mostly 14 pt. Verdana. Arial is good. Use simple clear fonts.
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Put your byline on the page if it applies to build trust and a relationship with the reader.
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Add a bio page to build more confidence in the readers. Video on it is great.
Lists are easier to read - like top "Ten Things To..." are more attractive to read than heavy text.
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A search engine looks for the foremost authority on a subject - they need text to read - more content is best.
A lot of text (same subject) on one page is better than two pages.
Create "Authority" pages. Make the page the most informative about its subject (keyword)
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Spell Check - If you import the text into Microsoft Word it can check grammer for you.